Und jetzt eine anderin kauftundsmertz projekt wir wissen
Like a lot of geeks and geekettes I read rather more software reviews then is good for me. Actually it's equivalent to being a child and watching toy commercials. Somehow the toy is never as good as it seems on the the tube.
And practically no one is left alive that remembers my first forays into writing online, in 1994 when I reviewed the ever expanding world of MAC Audio software. The action in those days was in the shareware field and with Cubase, which was developing the Virtual instrument concept.
Things were happening so fast that my main challenge was getting the reviews out the door before the next versions were released. Then in 98 or so reality set in. This meant primarily that Time/Warner and the other dominant media firms were systematically going to exterminate the thousands of small companies that did not have the deep pockets.
In 2000 we received yet another lesson in the failure of American Capitalism when the tech bubble burst. i had had enough of writing about slime balls and moved to Europe and eventually Oxford, to study Pre Christian Celtic Myth.
Magazine publishing has a built in limitation however, which is the stuff you write about is often the same stuff that buys the add pages and so the tendency is to write puff pieces. The notion that media tends to tear people down is a little dubious actually. Plus people often honestly write about things they are enthusiastic about.
What would be at least as valuable would be to speak of the clunkers, the ripp offs and the trappers that have come to the fore in recent years. And so I'd like to make two small comments about garbage as in Garbage in- Garbage out.
I used to go to Version Tracker or MacUpdate almost everyday and would find things I was interested in. Graphic, sounds and mind candy, now allt here is, is spin offs, products meant to enhance your facebook experience.
My attitude towards Facebook is the net has enough morons on it already without having to give them even more exposure.
And just to mention what happened is Apple has used policies that continually favor large companies. it is Standard Oil all over again and many people have come to the conclusion that fighting them is a losers game.
Secondly my vote for the biggest piece of garbage software goes to I-Tunes - an effort to demonstrate that ease of use counts for nothing and all that matters is steering the suckers into the revenue producing stream. I'd tell you in detail what's wrong with it but why bother?
I made a few people a great deal of money by inducing them to invest in Apple in the days when it looked like it might go bankrupt. I was no genius. The company was plainly undervalued, terrible management and yet the idea of the Mac was not going to go away. Creative people are going to want an edge and to save time. In other words if there had been no MAC then the market would have invented one only with a different name.
As to the present all i can say is in tech if you piss off the employees it's not a good sign. Yeah, i say to you , look ye upon the humblest app - the quick time movie player - where's the queue? Where's the GUI? What happened?!?!?
From a systemic vantage I knew a few people in Apple and the creative ones tended to find other things to do. That's not an Apple problem alone. it happens in Microspft too where the best retire very young- because coding can be boring and fixing bad code or making two incompatible code blocks fit together is really boring.
Love is more fun the first time around.
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